This new update was released on March 13, 2025, and took approximately two weeks to complete, finishing on March 27, 2025. It was a broad core algorithm update. The main feature of this update is to provide more relevant and helpful results for search queries. This update aims to improve Google’s overall understanding of content. It does not target specific websites or sections but rather fundamental changes in the ranking system.
The primary goal of this broad core algorithm update is to deliver more relevant and satisfying content to searchers across all types of sites. Additionally, it is a continuation of Google’s efforts to make more content from creators available. Like previous core updates, this update may have caused fluctuations in the search rankings of some websites. Some sites may have seen improvement, while others may have experienced a decline.
Along with this, the main advice Google provides is this: as with previous core updates, focus on creating helpful, reliable, and people-first content. Instead of making “quick fixes,” they advise focusing on long-term improvements in content quality and user experience.
Although some tracking tools showed significant volatility in the health and finance sectors, there were reports that the instability in the search results pages (SERP) during the rollout may have affected the accuracy of some tracking data. It is recommended to rely on Google Search Console for individual site performance analysis.
It is also important to remember that Google usually makes several smaller updates throughout the year, and these often go unannounced. Core updates are the major updates that Google confirms. As of late April 2025, Google has not released any other major core algorithm updates since the March update.