This new update was released on March 13, 2025, and took approximately two weeks to complete, finishing on March 27, 2025. It was a broad core algorithm update. The main feature of this update is to provide more relevant and helpful results for search queries. This update aims to improve Google’s overall understanding of content. […]

Have you ever looked at a product on an online store but left without buying it? Later, you start seeing ads for that product, or similar ones, everywhere you go online – on other websites and social media platforms. Ever wondered how this happens? The secret behind this is retargeting. Put, retargeting is a digital

In today’s rapidly evolving world, digital marketing has moved from being an optional extra to an indispensable necessity for businesses of all sizes and across all industries. Its importance stems from the fundamental shift in how people live, work, communicate, and make purchasing decisions. Here’s a detailed look at why digital marketing is so crucial

The digital landscape in 2025 is more competitive and dynamic than ever before. With an ever-increasing number of businesses vying for online attention, simply having a website is no longer enough. To truly thrive and reach your target audience, a robust Search Engine Optimization (SEO) strategy remains not just important, but absolutely vying for online